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Stand-Out Ideas

Need a giveaway? How about a plastic ruler? OK, I just saw you roll your eyes! Not “glamorous” enough? Think again! Everyone wants to give something people will use. We all still need to draw straight lines and we all have rulers in our desk drawers. So how about a plastic ruler made from recycled denim? Now you’re giving away something people will use, promoting “eco-friendly” and you can tell them the ruler was made from their old blue jeans! Are they going to keep the ruler? YES! And they’ll show it off telling everyone, “Look what happened to my old blue jeans!”

• Marketing Tidbits

  • Cotton Prices Rise
    Buyers beware…unusually high cotton prices are driving up costs.  Since it is unlikely that production will catch up with consumption for at least two years, your most cost-effective alternative is to explore blended fabrics.  Over the past few months, basic imprinted t-shirts have risen just over 20% with a 5% increase occuring just this past [...]

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